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Concept for TED Series Launch

THE CONCEPT FOR A TED SERIES

Here’s a throwback to my agency internship days.

This was our winning concept to promote a new TED Series on overlooked and under-appreciated designs. I have great memories from this campaign and the whole concepting experience, collaborating with my design partners, so it’s mostly here for my own nostalgia.

The concpet:

ICYMI (In case you missed it)

concept mock-ups