My copywriting
I write from a wide-angle perspective. I kept a journal while serving in a war zone. I cut my teeth in ad agency creative departments. I wrote and developed branding for a badass disaster response organization. Currently, I’m helping nonprofits and cause-driven orgs tell great stories across everyone’s favorite digital screens at a social-impact agency.
My copy and conceptual style is more about them than us. More you than me. Aren’t the best brands those that sound human—who care how you’re feeling, where you’re at, and what you need (or don’t need)?
None of this: “We’re the biggest air fryer seller this side of the Mississippi! Come see our thousands of air fryers! Strong enough to fry a boot!”
Nothing against air fryers.
I’ve mostly written across digital spaces. Shocking, I know. And without ever trying to focus one way or another, I’ve come to specialize in email marketing—newsletters, timely promotional stuff, plug-in-and-send emails for company sales reps (a surprisingly fun challenge), and next-step-type emails too.
Website writing is perhaps my favorite, especially when I have room to roam.
📢 Obligatory shoutout to writing for brand social channels—part of this complete breakfast!
At this juncture of my career, I simply want to help more brands uncover the best route and voice to reach their audiences in a language that’s unique, clear, and real.
I’d love to talk more about what I could bring to your team. HMU and let’s do something cool. 👋
almostpaddyo@gmail.com | (708) 491-5388
A little about me
Picture a movie scene maybe in a dark or well-lit bar, doesn’t matter. There’s a group huddled waiting for their drinks, and one person asks, “what’re you into—what keeps you going?” And another person says “copywriting!” followed by a tangent on being a data-driven wordsmith.
I’m not saying a good story can’t start from small talk—or with a character who likes copywriting way too much—but let’s be honest, this scene would probably be a long wait for a drink. (Yes, I’ve seen MadMen, and it’s not about copywriting.)
I’m a copywriter. Copywriting is not my passion, but I like it, and I’m damn good at it. Out of college, it seemed like a fun way to combine my creativity with a career that paid my bills. So far, it’s been an exciting ride.
A good copywriter isn’t the one with the biggest passion for the job.
A good copywriter wants to know what keeps others moving through their lives.
What band they’ve seen in concert fifteen times. What sport someone played in high school and now coaches. The flavor of restaurant they dream of opening. Training for a triathlon. Cultivating an indoor garden. Going live on social to teach others how to play the Kalimba.
A good copywriter is the one asking the right questions in a bar—in general too.
We can get into my passions another time, but here’s the trailer:
I write short fiction—mostly scenes borrowed from my time as a U.S. Marine in Afghanistan. I’m currently writing a novel about the shared and hidden moments in war and coming home. But I also write stories that have nothing to do with war.
I collect cacti and succulents. I enjoy being on the water or within a short distance from a body of water.
Beer is good.
I love watching cartoons with my wife. And I have too many conversations with my cat, Ruby 🐾 .