PRINTed report
Challenge: Help Team Rubicon’s investors see what their hard-earned bucks accomplished. Paint a scene full of military veterans serving on a new team as disaster responders. Inspire donors to continue giving next year because there’s no stopping this team.
Turn something that’s typically dry and all about the numbers into an opportunity to share impactful stories. But, also… focus on the numbers.
Solution: Cover a lot of ground. Show responses to all types of natural disasters across the country and lead with the impact—people served, money we saved communities, number of homes rebuilt, etc.
