anniversary Tagline
Challenge: How do we say… we’ve been serving disaster survivors for ten years, appeal to different audiences, and also weave in our military-to-civilian culture?
TEN YEARS FORGED IN SERVICE … ALWAYS SERVING. NEVER FINISHED… ANSWERING THE CALL SINCE 2010…
Solution: A DECADE OF SERVICE AND GRIT
A tagline is a history, a persona, a legacy.
Plus, a pretty one-liner summarizing twenty pages of messaging for Q4 objectives.
Slim-downed logo and tagline lockups
And it fits perfectly as a tagline for Team Rubicon’s annual fundraising event: Salute to Service.
Complements powerful disaster and crisis response imagery