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Tenth Anniversary Branding | Tagline

anniversary Tagline

Challenge: How do we say… we’ve been serving disaster survivors for ten years, appeal to different audiences, and also weave in our military-to-civilian culture?

TEN YEARS FORGED IN SERVICE … ALWAYS SERVING. NEVER FINISHED… ANSWERING THE CALL SINCE 2010…

Solution: A DECADE OF SERVICE AND GRIT

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A tagline is a history, a persona, a legacy.

Plus, a pretty one-liner summarizing twenty pages of messaging for Q4 objectives.

Slim-downed logo and tagline lockups

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And it fits perfectly as a tagline for Team Rubicon’s annual fundraising event: Salute to Service.

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Complements powerful disaster and crisis response imagery

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