EMAIL NEWSLETTER
Appetites for newsletters are growing.
Inboxes now feel less like a car salesman and more like a caffeinated barista who just learned something really fucking cool.
So for Team Rubicon, I looked for ways to optimize the format and tell a more impactful story each month.
The monthly talking points and themes changed (usually minutes before hitting send because, well… can’t schedule a disaster), but my overall messaging strategy was built to adapt and remained consistent: Take audiences to the scene of disaster, show our teams serving a heartbroken community, and rely on vivid stories and quotes from survivors and volunteer members.
Hopefully we helped donors feel like they were a part of the mission, see their impact, and know we’re doing something good together.
You should subscribe! Go to TeamRubiconUSA.org—just scroll down.
This is one of our newsletters (bonus visual at the bottom).
Simplifying esoteric data for hurricane responses
This graphic shared in the newsletter above highlights a few locations where Team Rubicon served communities with high Social Vulnerability Index (SVI) ratings in the wake of hurricanes.
SVI is a census-data tool the organization uses to launch operations and explain to audiences why our service is urgently needed in these communities.
