banner ads and social ads
Storm response takes two things: money and action.
These ad campaigns brought both.
IG/FB stories ad targeting potential donors
In 2019, a nasty winter storm dumped record-breaking rainfall across the Midwest on top of freezing conditions. Team Rubicon responded across six states.
This banner ad was part of the same campaign but targeting a different audience of potential new volunteer members.
A few ads promoting Team Rubicon’s response in The Bahamas in the aftermath of Hurricane Dorian
It made landfall as a category 5 hurricane, continuing its devastating churn over the islands for nearly two days.
After the success of this campaign headline I wrote for FB/IG ads, it became a staple call to action for donor audiences. (This one was paired with various captions about the storm and what Team Rubicon was doing to help with the damage.)